Pay-for-performance recruitment advertising (P4P) simply means paying for qualified applications and in this current economic climate surely that’s a good thing?
my-ijob has just implemented such a model and now with a network of 150 partner sites via JobG8 can offer advertisers greater exposure to job seekers, and a much clearer idea as to the cost per hire.
With everyone tightening their belts in these challenging times this fresh approach has struck a cord with many customers, we know customers are happy to pay for candidates that match their requirements and with the ability to set the number of applications they want to receive per advert they can also control the spend per vacancy. The advanced screening process also ensures multiple applications cannot be made by the same jobseeker giving the recruiter a tailored quality response to their adverts. With the vast reach of the network of partner sites, customers using P4P will reach many more potential jobseekers and via the screening process the end result will be a much better fit of applicants.
Performance is further enhanced as applications are filtered against “qualification” questions (such as how may years experience of retail management do you have?) set by the recruiter through an advanced screening process when they apply online, only then are the qualified applications delivered to the recruiter, thereby delivering a much better fit than the more traditional advertising
How pay-for-performance (P4P) Recruitment advertising saves money;
No one ever wants to waste money on advertising that doesn’t produce the desired results. Pay-for-performance (P4P) advertising makes it easier to see a clear return on your advertising spend. Rather than paying to place the advert, you only pay each time the advert produces the desired results. In this case a qualified application.
Pay-for-performance advertising gives you complete control over your advertising spend.
Pay-per-performance advertising can help you;
Get the most from your advertising budget. You know ahead of time what action you're paying for, i.e. a qualified application and you know you won't pay until that action is performed.
After all, that's the whole point of pay-for-performance advertising
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The P4P pricing structure has no minimum spend, charges start from £4.99 and with vacancies live on the sites for 28 days at a time, now is a great opportunity to try pay for performance recruitment advertising.
For more information please call www.my-ijob.com on 01908 218010
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Posted by: オテモヤン | March 28, 2010 at 04:47 AM